Sekonda to One Seksy Brand – How to Sell Lots of Watches
Sekonda was founded in 1931, now it is part of Time Products (U.K). It remains the same privately owned business that it started as, but has evolved to cater to 6.5% of the British watch market (GFK data 2006). With a market share like that it is no surprise that Sekonda is presently the U.K.’s best selling watch brand. More amazing is the fact that it has remained the U.K.’s favorite watch brand since 1988 and in 2006 became the best seller by both volume and value. Showing that it is firmly established in its position at the top of this industry. The reasons for their success are many and perhaps can be best summed up by their own slogan “beware of expensive imitations.”
The History
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